Company Status
DataDot Technology( UK) Limited is a subsidiary of Datadot Technology Limited an Australian public company listed on the Australian Stock Exchange in January 2005 under the code ‘DDT’.

Leading the Way in Identification Technology
DDT is a global leader in the development of asset-based identification, having developed four leading-edge identification technologies that allow assets, and their component parts, to be uniquely marked and identified. It’s akin to creating a unique asset-based DNA for products. DDT’s asset identification technologies have wide product application, and the potential to penetrate global markets in the automotive, marine, clothing and industrial materials sectors. Our technologies by our worldwide verification database.

Why Create a Unique Identity For Something?
Applying a unique identity to an individual item is beneficial in numerous ways. It allows tracking and identification of the origin of the item, as well as details of its manufacture, ownership, authenticity and destination. It assists greatly in providing quality assurance of component parts and manufacturing processes. It reduces criminal activity by deterring counterfeiting and theft and assists in the recovery and return of assets that have been stolen.

Global Operations
DDT technologies have gained acceptance in a number of countries around the world. DDT is currently represented in Australia, Bangladesh, Canada, China, Hong Kong, India, Indonesia, Malaysia, Mexico, New Zealand, Norway, Pakistan, South Africa, Sri Lanka, Taiwan, Thailand and the United States of America. Our subsidiary in the United Kingdom, Datadot Technology (UK) Limited manufactures and supplies DataDotDNA to most member states of the European Union. For details see the European Distributors section of this website.

Extensive Blue Chip Customer Base
The Group’s client list includes a number of major vehicle suppliers, including Nissan (USA and South Africa), BMW (Australia and South Africa), Subaru (Australia and Poland), Ford Performance Vehicles (Australia), Audi (Australia), Porsche (Australia), Holden Special Vehicles (Australia), Jaguar (Poland), Land Rover (Poland), Isuzu (Asia), Avis (South Africa), Mitsubishi (UK) and VW (Taiwan). Also marine suppliers including Mercury Marine, Seafarer Boats, Haines Hunter, Tohatsu Outboards and Freedom Boats. And other clients such as the NSW Education Department (Australia), Master Builders Association (Australia), the Australian Broadcasting Corp., AFS (U.S. Military service), Smith and Warren (U.S. police and fire badges), Bank of America and AVIS (South America).

Intellectual Property
DDT closely guards its ownership of intellectual property. The company has applied for and been granted a standard patent and an innovation patent in Australia over its spray techniques. These patents allow the Company to claim rights to the technology to the exclusion of competitors up to 2021 (the standard patent) and 2009 (the innovation patent). The innovation patent was challenged in Australia during 2003. In the resulting litigation, the Australian Federal Court upheld the patent. The Australian patents are derived from an initial patent application filed in the United States of America in November 2000. An international patent application, and applications in a range of countries, also derive from that initial application. In addition, DDT has proprietary ownership in various machines used in its manufacturing process due to the custom design and internal assembly of these machines.